Articles and Opinion

Marketing

Rethinking the Funnel for the Omnichannel Age Premium

D'Andrea, Guillermo Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and digitization, the author offers a series of tips so that brands and businesses can adapt to the consumer of the future. Read article
Strategy

A Road Map for Successful Strategy Execution Premium

Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, Massimo How do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more. This article lays out a road map for strategic leadership, illustrated with the wisdom and experience of Federico Minoli, the globally renowned "turnaround artist." Read article
Strategy

How to Hook Knowledge When Angling for Innovation Premium

Moreira, Solon How do you venture outside your firm's boundaries, perhaps even allying with rivals, without giving away your own competitive advantage? Licensing knowledge through strategic alliances is one way to do it. But the author sees at least three necessary preconditions for making such arrangements work. Read article
Corporate Governance

Does My Partnership Need a Joint Steering Committee? Premium

Reuer, Jeffrey J.; Devarakonda, Shivaram V. Non-equity alliances have become important vehicles to collaborate with external partners, particularly in the biopharmaceutical industry. In this article, the authors discuss their research on the use of joint steering committees to guide such collaborations. These committees provide benefits for companies that might otherwise run up against high levels of uncertainty and put proprietary knowledge at risk. Read article
Information Technologies

Building Blocks for Healthy Alliance Coordination Premium

Ariño, Africa; Andreu i Civit, Rafael Using the case of a healthcare alliance, the authors identify which individual-level capabilities, knowledge pieces, routines and coordination schemes to adjust in order to create value and boost the chances of successful interorganizational collaborations. Read article
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