Articles and Opinion

Innovation and Change

Tips to Become a Renaissance Manager Premium

Goldin, Ian; Kutarna, Chris Today we risk repeating history's mistakes by ignoring what we know about the global climate system, the global financial system and intergenerational poverty. This article draws parallels between the past Renaissance and the present age to suggest what business leaders can do to address the big, enduring shifts of our time. Might we one day regard this point in history as our own Renaissance? Read article
Leadership and People Management

The Keys to Being an Effective Executive Premium

Caldart, Adrian; Carrera, Alejandro; Cornejo, Magdalena What do CEOs do? What should they be doing instead? Based on interviews with 180 CEOs operating in Latin America, the authors highlight where CEOs may need to devote more time, effort and attention. This article includes a test for readers to check how well they are living up to their own executive roles. Read article
Information Technologies

Using Big Search Data to Map Your Market Premium

Skiera, Bernd; Ringel, Daniel M. Analyzing big data poses huge challenges. The authors describe how they used clickstream data to visualize competition in product categories containing more than 1,000 products. Manufacturers and retailers can profit from their approach, which yields more meaningful information on customer behavior than traditional market research methods. Read article
Marketing

Selling Experiences to Connect With Consumers Premium

Gallo, Iñigo; Townsend, Claudia Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics at play. Read article
Information Technologies

3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article

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