Studies and Reports

Marketing

Low-Risk Strategies for Internationalization

Villanueva, Julián; de Toro, Juan Manuel; Soldado, Pilar Exporting Spanish brands is key for the country's economic development. And while France is currently the first stop abroad, the United States looks more attractive for the future. That is according to a study on how, when and why Spanish firms enter new markets. Read article
Finance

10 Ideas to Optimize the Public Procurement of Medicine

Mur, Javier; Escudero, Antonio; Ribera, Jaume Sustainable public healthcare requires innovative solutions that allow for fast and fair access to medicine. A report from IESE aims to guide healthcare professionals to choose the best model for each situation. Read article
Economics

What Are Big Cities Hungry for? Tomorrow's Food and Beverage Trends

Llopis, Jaume; Gifra, Júlia; Pasamón, Fernando The world's largest cities are "the best testing grounds" to understand and enter regional markets. This is according to IESE's fifth annual Vademecum on Food and Beverage Markets, which homes in on the trends and tastes of 25 global cities. Read article
Information Technologies

Europe and U.S. Dominate 2017 Ranking of World's "Smartest" Cities

Berrone, Pascual; Ricart, Joan Enric New York is the "smartest" city in the world, followed by London and Paris. Ranked by IESE's Cities in Motion Index, select European and North American cities excel; but for many, social cohesion remains an unresolved issue. Read article
Strategy

Why and How to Internationalize Your SME

García-Lombardía, Pilar; Pin Arboledas, José Ramón Germany's Mittelstand has something to teach other countries' smaller firms: exporting abroad increases revenues and diversification. In Spain, where micro- and small enterprises provide more than half of all jobs, learning some German lessons may be key to survival. Read article

Latest IESE documents

Vademecum on Food and Beverage Markets 2017 Llopis, Jaume; Gifra, Júlia; Pasamón, Fernando
IESE Cities in Motion Index 2017 Berrone, Pascual; Ricart, Joan Enric
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