Strategy
Ricart Costa, Joan Enric; Llopis Casellas, Jaume; Garrido, Amaia; Tonijuan, Gemma
Spanish exports hit a record 220 billion euros in 2012, which is equivalent to a fifth of the country's total economic output. Though unprecedented, still only 1 out of 100 companies exports on a regular basis. A study led by IESE's J.E. Ricart and Jaume Llopis serves as a practical guide for companies considering international expansion.
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Marketing
Nueno Iniesta, José Luis
Physical stores are losing relevance, as consumers increasingly opt for online, mobile and social channels. However, as a new report on the retail sector asserts, this does not mean the end of physical stores; rather, they need be reinvented to adapt to the new context. IESE Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
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Economics
Campos, Rolf; Gómez Bengoechea, Gonzalo
The Spanish soft drink industry employs more than 63,000 people directly or indirectly, while an additional 350,000 people work in related areas. As such, a new report warns against imposing new taxes on an industry worth 5 billion euros a year, especially as soft drinks are so closely tied to two sectors vital to Spain's eventual economic recovery: tourism and retail sales.
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