Research Papers

Information Technologies

The CDO: Driving Digital Transformation

Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan If your company doesn't have a Chief Digital Officer now, it may very soon. But even as the CDO title is catching on, the job is evolving. IESE's Sanja Tumbas analyzes the new role of these institutional entrepreneurs. Read article
Service and Operations Management

Mathematical Models for Fine Arts

Martínez de Albéniz, Victor; Valdivia, Ana Even art museums can benefit from the quantitative methods developed to optimize retail sales, says professor Víctor Martínez de Albéniz. To boost museum traffic, here are some tips for planning exhibits -- and suggestions for further applications in theater, TV news and beyond. Read article
Decision Analysis

Taste Test: Anticipating Client Preferences Before They Do

Müller-Trede, Johannes; Choshen-Hillel, Shoham; Barneron, Meir; Yaniv, Ilan Can the wisdom of the crowd apply in matters of taste? New IESE research examines how divergent points of view can lead to more accurate predictions for customer preference -- and make for better decision-making. Read article
Leadership and People Management

I-Deals: Keys to Ensure That Personalized Work Arrangements Benefit Everyone

Rofcanin, Yasin; Las Heras, Mireia; Bal, Matthijs; Van der Heijden, Beatrice; Taser Erdogan, Didem Idiosyncratic deals for career customization can enhance employees' performances and benefit the organization, too. A study by Mireia Las Heras and co-authors points out some of the mechanisms and effects of these agreements. Read article
Strategy

Collaborate Yes, But Think About it First

Ramus, Tommaso; Vaccaro, Antonino; Brusoni, S. If you prefer swimming to sinking in turbulent times, IESE's Antonino Vaccaro urges you to wrap structure around your efforts to manage internal conflict. His 10-year study points to the importance of formalization in collaboration. Read article
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