Villanueva, Julián; de Toro, Juan Manuel
Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and created new channels and tools that open up competition. Julián Villanueva and Juan Manuel de Toro have put together a textbook for executives with the keys to marketing as we now know it.
The European Union is under the most duress ever in its history. A series of crises -- including threats of terrorism, Brexit and Trump -- is casting doubt on the project's survival. Víctor Pou's 2017 book holds out hope, examining where the EU can go from here to protect its founding principles in these turbulent times.
Leadership and People Management
Pin Arboledas, José Ramón; Stein, Guido
In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.