Books

Service and Operations Management

The Four-leaf Clover: Four Pillars for Public Sector Efficiency

Pin Arboledas, José Ramón

To what extent should the public sector follow a private sector management model? Could improving public administration increase the wellbeing of the general population? IESE's José Ramón Pin responds to these questions in a book proposing a model based on four pillars for improving public sector efficiency.

 

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Economics

Boosting Sustainable Growth via the World's Cities

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel

Cities form the backbone of the global economy. At the same time, urban concentrations present their own challenges -- including increasing inequality and stressed resources. The book Cities and the Economy, part of the "IESE Cities in Motion: International Urban Best Practices" series, aims to arm leaders with smart ideas for sustainable, economic development at the local level.

 

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Marketing

Documentos de InvestigacionesA CEO's Manual for Strategic Marketing Today

Villanueva, Julián; de Toro, Juan Manuel

Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and created new channels and tools that open up competition. Julián Villanueva and Juan Manuel de Toro have put together a textbook for executives with the keys to marketing as we now know it.

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Economics

Documentos de InvestigacionesA Future for the European Union: Now More Critical Than Ever

Pou, Víctor

The European Union is under the most duress ever in its history. A series of crises -- including threats of terrorism, Brexit and Trump -- is casting doubt on the project's survival. Víctor Pou's 2017 book holds out hope, examining where the EU can go from here to protect its founding principles in these turbulent times.

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Leadership and People Management

Documentos de InvestigacionesKeys to Collective Bargaining: From Theory to Reality

Pin Arboledas, José Ramón; Stein, Guido

In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.

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Latest IESE documents

Documentos de InvestigacionesAnalytics Overuse in Advertising and Promotion Budget Forecasting

Canela, Miguel Ángel; Güçlü, Burçin

 

Documentos de InvestigacionesBusiness Model Innovation and Replication: Implications for the Measurement of Productivity

García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N.

 

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