Technical Notes

Decision Analysis

Winning Strategies for Team Negotiations

Mehta, Kandarp; Stein, Guido Negotiating as a team has definite advantages over going solo, but it also presents major challenges along the way. Preparation is key. Certain strategies can help you meet team challenges and negotiate better. Read article
Marketing

Inbound Marketing: How to Make Your Clients Come to You

Capizzani, Mario; Valdés, Pau Web 2.0 has changed how we look for, compare and acquire products and services. Building on this change in behavior, a new form of marketing works to attract customers organically instead of trying to "push" people into purchases. IESE's Mario Capizzani breaks it down. Read article
Decision Analysis

20 Tips for Making Intuitive Decisions

García-Castro, Roberto; García-Méndez, Isabel Although we live in the age of big data, most strategic decisions are still guided by intuition. To improve our gut decisions, it's wise to work on the inputs that tacitly inform them. Here are 20 tips to guide the intuition process. Read article
Innovation and Change

10 Steps to Start a Management Position on the Right Foot

Stein, Guido Taking on a new management position can create certain doubts and insecurities. A clash between expectations and reality is almost inevitable -- but it can be minimized. Professor Guido Stein offers 10 tips to streamline your adaptation to a new executive role. Read article
Strategy

9 Tips for Managing Millennials

Stein, Guido; Mesa, Rafael; Martín, Miguel By 2025, the millennial generation will make up 75 percent of the world's working population. Ready for some changes in your company's management policies and leadership styles? Taking into account the distinctive features of this cohort, IESE's Guido Stein offers practical advice to better recruit, develop and retain top millennial talent in the years to come. Read article

Latest IESE documents

Inbound Marketing Fundementals Capizzani, Mario; Valdés, Pau
Business and The Sustainable Development Goals Torelló Raventós, Mireia ; Rosenberg, Mike
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