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Alberto Cáceres (Trison Worldwide), Sarah Cone (Social Impact Capital) and Carlos Trenchs Sainz de la Maza (CaixaBank DayOne) weigh the ins and outs of using business angels, VCs or a crowd equity platform to fund a new geolocation app.

Denis Hickie (ATA Group), Lluis Fabregas Mateu (Nàstic Soccer Club, Tarragona) and Oscar Tena (Sabadell Bank) debate whether it is worth it for the Spanish soccer club Espanyol to keep an unprofitable preseason tournament going -- or if "value" extends beyond what the balance sheet says.

Wolfgang Doering (Elix Polymers), Miguel A. Hernandez (AF-Mercados EMI) and Laurent Mercier (Eurofragance) debate whether now is the time to abandon current production plans and bet on a promising technology.

Alex Loscos (BMAT Music Innovation), Veronica Casas (Black & White Music) and José-Gabriel Martín (WeGrow program for entrepreneurs) weigh up an unorthodox business proposition for the legendary London recording studio.

César Juan Quintana (OHL), José Manuel Inchausti (Mapfre Iberia) and Olaf Schnapauff (Amadeus) discuss the pros and cons of migrating business processes to the cloud.

Recruit Group: Is "Sink or Swim" the Best Way to Grow? 

Ambidextrous Responses; Stick to Solid Principles; Giving Up Control to Grow

IESE Insight

Carlos Viladrich (Adecco Group), Stephen Pennicott (Swire Group) and Joaquim de Toca (Muji) discuss the right balance to strike between individual freedom and centralized management control.

Olapic: Hold Steady or Change Tack? 

What's the Problem?; Focus on Execution; The Winning Combination

IESE Insight

Pablo Graiver (TrialReach), Ritz Steytler (Abacus Partners) and Pep Casas (Neoko Capital) discuss the best way for this startup to pursue growth and future profitability.

Airbnb: How to Expand Without Compromising a Trusted Brand? 

Trust in the Model; The Law of Anticipation; Shared Values

IESE Insight

Pablo Slough (Google Americas), Xavier Ribas and Jesús Martinell (Ribas & Associates) and Timo Buetefisch (Cooltra) debate the peer-to-peer business model and how Airbnb might expand across Europe without compromising the brand or clashing with regulators and incumbents.

Michael Kors: When Does Brand Ubiquity Become a Vulnerability? 

Know Your Territory; Eastern Promise; Dream Bigger

IESE Insight

Pierre Mallevays (Savigny Partners), Raul Verdicchi (Ermenegildo Zegna, Japan & South Korea) and Camila Tomas (Puig) propose how they would safeguard the integrity of the fashion brand.

Microsoft: How to Procure a New Way of Working? 

An Exemplary Transformation; Transparency and Teamwork; A New Mentality

IESE Insight

Luis Soler (Odgers Berndtson), Horst Mooshandl (Österreichische Post) and Rafael Albarrán (Ernst & Young Corporate Services) grapple with the organizational challenges of aligning global procurement processes.

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