Kevin Roberts: "Brands are dead. We live in the age of the idea."
Interview with Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Date: Second Quarter 2010
Tags: Saatchi & Saatchi, advertising, Lovemark, true blue, sustainability
Kevin Roberts has a dream. And dreams, he once quipped, "are about reaching for the stars, not counting them. Martin Luther King did not say, 'I have a vision statement'." As CEO Worldwide of Saatchi & Saatchi, Roberts doesn’t just talk the talk when he says he believes in "the unreasonable power of creativity." In this interview with IESE Prof. Johanna Mair conducted at the World Business Forum in New York, Roberts lives up to his reputation for having a positive, inspirational leadership style that is clearly contagious.