PERSONAL Insight

Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness." 

Interview With Luca de Meo, Chairman of SEAT

Dávila, Antonio

Date: First Quarter 2017

Tags: SEAT, SEAT Chair of Innovation, Renault, Toyota, Lexus

  • Log in
  • Ver videoWatch video
  • Feedback
  • Share
With 25 years' experience in the automotive industry, Luca de Meo comes to SEAT (part of the Volkswagen group) ready to write a new chapter in the company's history. On the launch of the SEAT Chair of Innovation at IESE, de Meo sat down with Tony Dávila to talk about the road ahead.

REGISTER TO READ

Registered User of IESE Services

User Name
Password

Forgot your password?

New user?

Register here