MY Insight

A Model for Success 

A business model is more than just a business plan. Avoid future headaches by reviewing the key elements of good business model design

Teece, David J.

Date: First Quarter 2017

Tags: business model, value proposition, revenue model, cost model, willingness to pay

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Business model designs have received increasing attention in recent years. However, there are still too many entrepreneurs and managers who think that a business model is no more than a business plan. This can lead to a poor business model design that embeds future headaches deep in a company's strategy and brand.

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