Editorial

Know Where to Start 

Argandoña, Antonio

Date: First Quarter 2017

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"I know I have to do things I've never done before: that's not the problem. The problem is not knowing where to start." An aspiring manager said this to an IESE colleague, who replied: "Welcome to the challenging yet never boring world of being a manager!" Digital transformation is a case in point. As executives, we know we have to transform our businesses to keep pace with rapidly changing markets. Thankfully, this IESE Insight will help you get started.
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