Podcasts

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Cómo descarbonizar nuestra economía

Date: 16/02/2017
Area(s): Economics; Service and Operations Management
Document type: Interview

¿Es necesario un impuesto a las emisiones de CO2 para hacer realidad el Acuerdo de París sobre el cambio climático? Según algunos de los expertos que participaron en el 14 Encuentro del Sector Energético del IESE, esta sería una buena fórmula para incentivar el uso de energías limpias por parte del consumidor final.

Vivienda y sociedad: los nuevos cimientos del sector inmobiliario

Date: 03/02/2017
Area(s): Economics; Strategy
Document type: Interview

La recuperación del sector inmobiliario se ha visto acompañada por cambios en los hábitos de la población y por la aparición de nuevos actores en la economía que están influyendo en la forma de diseñar los productos inmobiliarios, sus usos y su rentabilidad. En este contexto, el sector está redefiniendo sus estrategias para no caer en los errores del ...

How We Mispredict Preferences

Date: 31/01/2017
Area(s): Marketing
Document type: Interview

You know you love action films and romcoms. But would you expect someone else to? Studies show that people mistakenly expect others to dislike dissimilar things -- which means missing out on the chance to offer customers a greater variety of choices. In this podcast, professor Kate Barasz describes her research on (mis)predicting others' preferences. ...

Women in the Business World: Taking a Step Forward

Date: 16/01/2017
Area(s): Leadership and People Management
Document type: Interview

Is the world of business still a man's world? Women may make up 50% of the workforce, but only 5% of CEOs. How do we ensure more make it to the top of the ladder? Experts and business leaders share their thoughts.

Reinventando la banca: cómo recuperar la rentabilidad

Date: 21/12/2016
Area(s): Economics; Finance
Document type: Interview

Como en otros períodos históricos, la banca afronta un futuro plagado de retos e incertidumbres tras años de crisis y remodelación. El esfuerzo requerido a los gestores bancarios es de tal magnitud que, en opinión de muchos analistas, este es el momento oportuno para "reinventar" la banca, en el sentido de explorar nuevos cauces para proporcionar servicios ...

5 Business Trends for 2017

Date: 13/12/2016
Area(s): Information Technologies; Economics; Strategy; Business Ethics and Corporate Social Responsibility; Leadership and People Management
Document type: Interview

Despite signs of economic recovery, populist movements against globalization present a watershed moment in 2017. Business leaders should plan for volatility and Industry 4.0 disruption, using gamification to develop talent, and rethinking what it means to win. IESE professors Núria Mas, Mireia Las Heras, Marc Sachon, Pankaj Ghemawat and John Almandoz ...

Mark Hutchinson: The Puzzle of International Careers and Brexit

Date: 12/12/2016
Area(s): Marketing
Document type: Interview

A career is like a jigsaw puzzle, says Mark Hutchinson, President and CEO of GE Europe. The picture takes shape as you go through life. Having worked in eight countries, the British-born, Australian-educated executive discusses GE's latest moves in Europe, including the United Kingdom, which he says will still play an important role, despite Brexit. ...

Mark Hutchinson: An Open Ecosystem to Serve Customers & Grow

Date: 12/12/2016
Area(s): Marketing
Document type: Interview

"In a low-growth world, you have to create your own growth," says Mark Hutchinson, President and CEO of GE Europe. This requires a different model: an open ecosystem. "No one company can do this alone. You have to partner with people. This is opening up a whole new world of partners and customers."

Mark Hutchinson: Europe and the Industrial Internet

Date: 12/12/2016
Area(s): Marketing
Document type: Interview

The Industrial Internet, or Industry 4.0, is about making physical assets, like machines, more productive using data, and thereby saving money. In this, Europe is well placed, says Mark Hutchinson, President and CEO of GE Europe: "Europe is good at making machines. They also have great engineers. Put those two together, and there's a space that Europe ...

General Electric: Leading the Revolution

Date: 12/12/2016
Area(s): Marketing
Document type: Interview

Although it started out in electricity, GE owes its staying power to its ability to constantly pivot and stay on top of each new industrial and technological wave. Today GE finds itself on the cusp of a new revolution: this time, it's digital. As Mark Hutchinson tells IESE's Francisco Iniesta, GE is now very much a digital company inside an industrial ...

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