Ramirez Huerta, F.J

The Rise of Consumer Credit in Latin America

Capizzani, Mario; Ramirez Huerta, F.J.; Rocha e Oliveira, Paulo

 

The emerging ranks of consumers in Latin America represent significant opportunities for companies, particularly those in the consumer credit and financial industries. In their paper, "Consumer Credit in Latin America: Trends and Opportunities in Credit and Store Cards," Mario Capizzani, Felipe Javier Ramirez Huerta and Paulo Rocha e Oliveira investigate the trends and prospects for consumer credit growth in the region.

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Retailers Shift Focus to the "Other America"

Capizzani, Mario; Ramirez Huerta, F.J.; Rocha e Oliveira, Paulo

 

Although Latin America only represents 6.8 percent of world GDP, its rapidly growing middle class portends exciting opportunities for the retail sector. However, as the authors of a new paper make clear, it is a diverse continent with its own established retail traditions and values. As such, companies will have to do much more than simply transplanting the established retail models of mature markets to the region.

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