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  Unleashing the Power of Purpose Premium

Almandoz, John; Lee, Yih-Teen; Ribera, Alberto This article reveals five practical steps for putting purpose into practice, achieving higher levels of motivation, commitment, engagement and fulfillment in your company in the process. Drawing on case studies and research, IESE's John Almandoz, Yih-Teen Lee and Alberto Ribera describe the qualities that characterize purpose-driven leadership. Read article

  Got an Idea for Your Business? Test Your Assumptions! Premium

Liedtka, Jeanne M. Using the example of a U.S. hospital, Jeanne M. Liedtka of Darden highlights three common challenges that arise when companies jump to solutions before they have thoroughly explored the current reality of the user experience. She shows how to leverage the design-thinking model to test assumptions and get back on track. Read article

  How Design Can Boost Social Impact and Business Results Premium

Sosa, Manuel E. Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, Manuel E. Sosa of INSEAD discusses how companies can build a design culture to boost business results while solving complex social challenges. Read article

  From Identifying Needs to Generating Opportunities Premium

Vilà, Joaquim; Camps, Xavier IESE's Joaquim Vilà and Xavier Camps outline the initial phase of design thinking, related to discovering customer needs and generating new opportunities. In addition, they describe under what conditions problems are best suited for design thinking, presenting real-life situations in which it can be applied, and suggesting some considerations for managers to help ensure effective implementation. Read article

  Rethinking the Funnel for the Omnichannel Age Premium

D'Andrea, Guillermo Wearables, self-driving cars, AI: these trends are triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and digitization, the author offers a series of tips so that brands and businesses can adapt to the consumer of the future. Read article

  A Road Map for Successful Strategy Execution Premium

Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, Massimo How do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more. This article lays out a road map for strategic leadership, illustrated with the wisdom and experience of Federico Minoli, the globally renowned "turnaround artist." Read article

  How to Hook Knowledge When Angling for Innovation Premium

Moreira, Solon How do you venture outside your firm's boundaries, perhaps even allying with rivals, without giving away your own competitive advantage? Licensing knowledge through strategic alliances is one way to do it. But the author sees at least three necessary preconditions for making such arrangements work. Read article

  Does My Partnership Need a Joint Steering Committee? Premium

Reuer, Jeffrey J.; Devarakonda, Shivaram V. Non-equity alliances have become important vehicles to collaborate with external partners, particularly in the biopharmaceutical industry. In this article, the authors discuss their research on the use of joint steering committees to guide such collaborations. These committees provide benefits for companies that might otherwise run up against high levels of uncertainty and put proprietary knowledge at risk. Read article

  Building Blocks for Healthy Alliance Coordination Premium

Ariño, Africa; Andreu i Civit, Rafael Using the case of a healthcare alliance, the authors identify which individual-level capabilities, knowledge pieces, routines and coordination schemes to adjust in order to create value and boost the chances of successful interorganizational collaborations. Read article

  A Global Survival Guide

Rosenberg, Mike Brexit, Donald Trump, and the rise of protectionist -- even xenophobic -- political movements in other industrialized democracies raise questions about the state of globalization today. So how should we deal with the complexity of global strategy going forward? Read article
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