Articles and Opinion

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  Tips to Become a Renaissance Manager Premium

Goldin, Ian; Kutarna, Chris Today we risk repeating history's mistakes by ignoring what we know about the global climate system, the global financial system and intergenerational poverty. This article draws parallels between the past Renaissance and the present age to suggest what business leaders can do to address the big, enduring shifts of our time. Might we one day regard this point in history as our own Renaissance? Read article

  The Keys to Being an Effective Executive Premium

Caldart, Adrian; Carrera, Alejandro; Cornejo, Magdalena What do CEOs do? What should they be doing instead? Based on interviews with 180 CEOs operating in Latin America, the authors highlight where CEOs may need to devote more time, effort and attention. This article includes a test for readers to check how well they are living up to their own executive roles. Read article

  Using Big Search Data to Map Your Market Premium

Skiera, Bernd; Ringel, Daniel M. Analyzing big data poses huge challenges. The authors describe how they used clickstream data to visualize competition in product categories containing more than 1,000 products. Manufacturers and retailers can profit from their approach, which yields more meaningful information on customer behavior than traditional market research methods. Read article

  Selling Experiences to Connect With Consumers Premium

Gallo, Iñigo; Townsend, Claudia Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics at play. Read article

  3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article

  Mobile Payments: A Framework for Success Premium

Calvo, Eduard There is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology, and more about how the new functionalities of m-payments can enable superior value propositions for their customers. This article reveals how. Read article

  Four Tenets to Fix Capitalism & Unlock Your Business's Potential Premium

Sisodia, Raj Free-market capitalism is under fire -- yet it is still the best system for social cooperation and human progress. In this article, the author casts his vision of Conscious Capitalism, refuting those who say Wall Street will never buy it. Using real cases, he argues that building ethical, sustainable businesses is possible. Read article

  Staying Ahead in the New Employment Context Premium

Cappelli, Peter The conventional full-time job is giving way to new forms of temporary, nonstandard or contingent work. How to make sense of it all? The author proposes a new taxonomy for understanding employment in the new economy. Executives may find this framework useful for managing alternative work arrangements. Read article

  Five Keys to Manage Millennial Talent Premium

Stein, Guido; Martín, Miguel To meet the needs and demands of the millennial generation, many companies are rethinking their people management policies and leadership styles. Based on surveys of international executives, the authors detail the shift taking place in professional aspirations, and suggest the keys for attracting, developing and retaining millennial workers. Read article

  Future-proofing Your Job From Robots Premium

Pastor, Alfredo; Mercadal Dupree, Bartolomé Will a robot take your job? Despite fears that automation may be putting millions of jobs at risk, research with Spanish executives identifies how companies can prepare themselves for technological change. This article helps separate science fiction from business reality, so executives can view the future with flexibility, not fear. Read article
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