Research Papers

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  Subpar Results From Spain's Investment Funds

Fernández, Pablo; Pershin, Vitaly; Fernández Acín, Pablo; Fernández Acín, Isabel How are Spain's investment funds doing? Research by Pablo Fernández says not so well. In fact, 95 percent of the professionally managed funds tracked from 2001 to 2016 underperformed the country's 15-year government bonds. Read article

  Having It Both Ways: How to License and Protect Tech Innovations

Laursen, Keld; Moreira, Solon; Reichstein, Toke; Leone, Isabella Companies that license their technologies can benefit financially and gain new knowledge. But if they don't protect themselves, they could be overtaken by those companies they have licensed to. IESE's Solon Moreira examines how firms may guard their innovations with a grant-back clause. Read article

  Beyond Cosmetic CSR: Can Social Responsibility Be Bought?

Wickert, C.; Vaccaro, Antonino; Cornelissen, Josep Large multinationals are buying up smaller enterprises known for their strong corporate social responsibility (CSR) practices in order to bring in beneficial CSR knowledge and processes. The question is: does it work? IESE's Antonino Vaccaro investigates. Read article

  Think Gold?: How Alternative Investments May Help Your Portfolio

Estrada, Javier Don't invest in gold because you think the price is about to go up; invest to diversify in times of crisis. When stocks and bonds are losing value, alternative assets -- including precious metals, commodities and real estate -- can help your portfolio, says IESE's Javier Estrada. Read article

  204 Common Mistakes to Avoid When Valuing a Company

Fernández, Pablo Can you imagine assigning a negative value to the shares of a company whose expected cash flows are positive? This is just one of the 204 mistakes in company valuations that Pablo Fernández compiles in a paper. Read article

  For Better, for Worse: Why Companies Turn to Tech Scouts

Klueter, Thomas Maximilian; Monteiro, F. To innovate faster, develop superior products, and perform better financially, corporations should look outside their own organizations and geographies with tech scouting. Yet some don't. Why not? A look at performance feedback is revealing. Read article

  How to Organize a Crowd for Open Innovation

Kyriakou, Harris; Nickerson, Jeffrey V.; Sabnis, Gaurav "No matter who you are, most of the smartest people work for someone else," said Bill Joy, Sun Microsystems co-founder. To tap the promise of the crowd, Harris Kyriakou looks to 3D-printing designs to observe how open innovation might work better with metamodels. Read article

  Pennies From Heaven: How to Boost Rainy-Day Sales by 2 Percent

Belkaid, Abdel; Martínez de Albéniz, Víctor Is there a sunny side to rainy days? Could bad weather lift retail profits? IESE's Víctor Martínez de Albéniz shows how adjusting prices according to the weather could translate to a 2 percent uptick in retail sales. Read article

  Rx for Sales: Prescribing Content for Better Marketing

Kappe, Eelco; Stremersch, Stefan Pharmaceutical firms spend millions marketing their products to doctors via personal sales calls. IESE's Stefan Stremersch examines message content, strategy and timing to offer a practical model for improving communication -- and sales -- in a competitive arena. Read article

  How "Family First" Works Out for All Shareholders

Martin, Geoffrey; Gómez-Mejía, Luis R.; Berrone, Pascual; Makri, Marianna Family firms tend to get a bad rap from non-family shareholders. Many pro-family decisions are thought to run against minority shareholders' interests, creating contentious boards. But research co-authored by IESE's Pascual Berrone paints a different picture, one in which "family-first" often means pursuing long-term goals that benefit all. Read article
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