Books

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  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

  Risk, Expected Returns, and an "Absurd" Model

Fernández, Pablo Professor Pablo Fernández's no-holds-barred critique of the Capital Asset Pricing Model (CAPM) is now a chapter in the 2017 book Economic Ideas You Should Forget. So what's wrong with the Nobel-prize winning, immensely popular model? Read article

  The 10 Most Common Mistakes in Decision-Making

Ariño, Miguel Angel; Maella, Pablo Decision-making is as complex as it is inevitable. And yet no one formally teaches us how to do it. In their latest book, Miguel Angel Ariño and Pablo Maella review the 10 most common errors that lead to bad decisions. Read article

  Management in Spain: Where Are the Women?

Las Heras, Mireia; Grau, M. Is Spain doing enough to unleash the economic power and potential of women in management? Contributing a chapter to the 2017 edition of Women in Management Worldwide, IESE's Mireia Las Heras and Marc Grau say "no." They examine the current managerial landscape in order to identify strategies to promote female leadership for the good of society in general. Read article

  You Are How You Spend Your Time

Álvarez de Mon, Santiago "Who am I?" It might seem an unusual first line for a book on time management, but Santiago Álvarez de Mon of IESE argues that self-knowledge is key to improving schedules and personal and professional efficiency. Read article

  What's Up With Spain's Digital Media?

de Toro, Juan Manuel; Soldado, Pilar; San Pedro, Marta; Breiner, James; Arrese, Ángel; Vara-Miguel, Alfonso; Sádaba Chalezquer, Charo; Fernández del Moral, Javier; Bel, Ignacio The internet has been a game changer for the press, and there is no turning back. IESE's Institute for Media and Entertainment (IME) takes a look at recent shifts in consumer habits, business models and news distribution in its 2016 volume on Spain. When all is said and done, there are four challenges to overcome for lasting digital success. Read article

  The Myths and Realities of Doing Business in China

Nueno, Pedro With China's rapid rise to join the global superpowers, the country has aroused all sorts of suspicions. Pedro Nueno works to dispel old myths in his 2017 book, at the same time explaining why China may be the only country fit to challenge U.S. hegemony. Nueno also shares tips for negotiating and investing in the Asian giant. Read article

  The Four-leaf Clover: Four Pillars for Public Sector Efficiency

Pin Arboledas, José Ramón To what extent should the public sector follow a private sector management model? Could improving public administration increase the wellbeing of the general population? IESE's José Ramón Pin responds to these questions in a book proposing a model based on four pillars for improving public sector efficiency. Read article

  Boosting Sustainable Growth via the World's Cities

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel Cities form the backbone of the global economy. At the same time, urban concentrations present their own challenges -- including increasing inequality and stressed resources. The book Cities and the Economy, part of the "IESE Cities in Motion: International Urban Best Practices" series, aims to arm leaders with smart ideas for sustainable, economic development at the local level. Read article

  A CEO's Manual for Strategic Marketing Today

Villanueva, Julián; de Toro, Juan Manuel Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and created new channels and tools that open up competition. Julián Villanueva and Juan Manuel de Toro have put together a textbook for executives with the keys to marketing as we now know it. Read article
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