Books

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Keys to Collective Bargaining: From Theory to Reality

Pin Arboledas, José Ramón; Stein, Guido

 

In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.

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A New Marketing to Save the World?

Nueno, José Luis

 

Move over, functional and aspirational marketing: it's time for transformative marketing to shine. In his book, José Luis Nueno argues that marketing's mission is no longer to showcase a product or service in order to sell it, but rather to support sustainable consumption based on realistic expectations in a scarcity society.

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3 Tips to Help Multicultural Teams Succeed

Paunova, Minna; Lee, Yih-Teen

 

As business becomes more globalized, multicultural working groups are on the rise. In this study of culturally diverse teams, Yih-Teen Lee and Minna Paunova find three factors affecting performance and offer practical tips to boost team success.

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The Chinese Auto Industry at a Crossroads

Sachon, Marc; Ribera, Jaume; Zhang, Donald; Zhang, Yunyi; Castillo, Cristina

 

China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. However, the "new normal" in economic growth is taking a toll. The complex industry may be able to shift gears successfully, with help from the Chinese government.

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Preventing Another Global Financial Crisis

Argandoña, Antonio

 

The greed and reckless actions of certain financial institutions were instrumental in provoking the 2007-08 global financial crisis. However, as IESE's Antonio Argandoña argues in a 2016 book, many public and private institutions, as well as society as a whole, must also shoulder some of the blame to prevent a recurrence. Argandoña offers a look at the ethical dimensions of the crisis.

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Two Laws for Global Business

Ghemawat, Pankaj

 

Does your firm have a global strategy? Does it account for distance (four types) and semiglobalization? The Laws of Globalization and Business Applications, the new book by Pankaj Ghemawat, lays out two evidence-backed laws that have far-reaching implications for international business.

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How to Get Your Employees to Provide Solutions, Not Problems

Muñoz-Seca, Beatriz

 

"Ask the right question at the right time while requesting relevant information." That summarizes the approach offered by professor Beatriz Muñoz-Seca for improving an organization's operations and performance in her new practical book on how to make things happen in a company.

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Setting the Wheels in Motion for Sustainable Transportation

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel

 

Transportation is crucial for cities on the move, but rapid urban growth is multiplying challenges and driving up emissions along the way. How can urban environments rise to the occasion, sustainably? The book Cities and Mobility & Transportation aims to help with smart transit strategies from around the globe, as part of the "IESE Cities in Motion: International Urban Best Practices" series.

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And Now What? Landing in a New Management Position

Stein, Guido

 

Limited information, a lack of personal maturity, and a poor handling of a situation are the main pitfalls executives face when taking on a new management role. A 2016 book by Guido Stein provides practical instructions for avoiding missteps and landing well in a new office.

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Reconciling Competition and Regulation in Banking

Vives, Xavier

 

As the banking industry reels amid uncertainty -- threatened by fintech competitors, potentially heavy-handed regulators, Brexit and more -- a new book by Xavier Vives looks for ways to provide both stability and growth. In Competition and Stability in Banking, the author argues that the best path forward is carefully coordinated regulation and competition policy.

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