Books

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The Four-leaf Clover: Four Pillars for Public Sector Efficiency

Pin Arboledas, José Ramón

 

To what extent should the public sector follow a private sector management model? Could improving public administration increase the wellbeing of the general population? IESE's José Ramón Pin responds to these questions in a book proposing a model based on four pillars for improving public sector efficiency.

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Boosting Sustainable Growth via the World's Cities

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel

 

Cities form the backbone of the global economy. At the same time, urban concentrations present their own challenges -- including increasing inequality and stressed resources. The book Cities and the Economy, part of the "IESE Cities in Motion: International Urban Best Practices" series, aims to arm leaders with smart ideas for sustainable, economic development at the local level.

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A CEO's Manual for Strategic Marketing Today

Villanueva, Julián; de Toro, Juan Manuel

 

Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and created new channels and tools that open up competition. Julián Villanueva and Juan Manuel de Toro have put together a textbook for executives with the keys to marketing as we now know it.

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A Future for the European Union: Now More Critical Than Ever

Pou, Víctor

 

The European Union is under the most duress ever in its history. A series of crises -- including threats of terrorism, Brexit and Trump -- is casting doubt on the project's survival. Víctor Pou's 2017 book holds out hope, examining where the EU can go from here to protect its founding principles in these turbulent times.

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Keys to Collective Bargaining: From Theory to Reality

Pin Arboledas, José Ramón; Stein, Guido

 

In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.

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A New Marketing to Save the World?

Nueno, José Luis

 

Move over, functional and aspirational marketing: it's time for transformative marketing to shine. In his book, José Luis Nueno argues that marketing's mission is no longer to showcase a product or service in order to sell it, but rather to support sustainable consumption based on realistic expectations in a scarcity society.

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3 Tips to Help Multicultural Teams Succeed

Paunova, Minna; Lee, Yih-Teen

 

As business becomes more globalized, multicultural working groups are on the rise. In this study of culturally diverse teams, Yih-Teen Lee and Minna Paunova find three factors affecting performance and offer practical tips to boost team success.

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The Chinese Auto Industry at a Crossroads

Sachon, Marc; Ribera, Jaume; Zhang, Donald; Zhang, Yunyi; Castillo, Cristina

 

China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. However, the "new normal" in economic growth is taking a toll. The complex industry may be able to shift gears successfully, with help from the Chinese government.

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Preventing Another Global Financial Crisis

Argandoña, Antonio

 

The greed and reckless actions of certain financial institutions were instrumental in provoking the 2007-08 global financial crisis. However, as IESE's Antonio Argandoña argues in a 2016 book, many public and private institutions, as well as society as a whole, must also shoulder some of the blame to prevent a recurrence. Argandoña offers a look at the ethical dimensions of the crisis.

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Two Laws for Global Business

Ghemawat, Pankaj

 

Does your firm have a global strategy? Does it account for distance (four types) and semiglobalization? The Laws of Globalization and Business Applications, the new book by Pankaj Ghemawat, lays out two evidence-backed laws that have far-reaching implications for international business.

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