Knowledge and Communication

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  Crisis Communication: How to Manage Social Media as an Emergency Unfolds

In our always-on, hyper-connected world, companies cannot afford to wait to react to crises affecting their brand or reputation. Yago de la Cierva offers the keys to managing a crisis as it unfolds, where it unfolds first: on social media. Read article

  Building Blocks for Healthy Alliance Coordination Premium

Ariño, Africa; Andreu i Civit, Rafael Using the case of a healthcare alliance, the authors identify which individual-level capabilities, knowledge pieces, routines and coordination schemes to adjust in order to create value and boost the chances of successful interorganizational collaborations. Read article

  Moving Targets: How Organizations Set Performance Goals as They Grow

Aranda, C.; Arellano, J.; Dávila, Antonio Effective target-setting is a learning process. For more learning inputs, managers might be wise to think like they did in their organization's entrepreneurial stage, according to research by Antonio Dávila. Read article

  Leveraging Know-how: Licensing Knowledge and Making it Work for You

Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Firms license technology and other types of knowledge in order to innovate and stay competitive. But not all licensing leads to innovation. IESE's Thomas Klueter looks at how different licensing styles and forms of organizational attention impact innovation outcomes. Read article

  The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds. Read article

  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

  For Better, for Worse: Why Companies Turn to Tech Scouts

Klueter, Thomas Maximilian; Monteiro, F. To innovate faster, develop superior products, and perform better financially, corporations should look outside their own organizations and geographies with tech scouting. Yet some don't. Why not? A look at performance feedback is revealing. Read article

  The 10 Most Common Mistakes in Decision-Making

Ariño, Miguel Angel; Maella, Pablo Decision-making is as complex as it is inevitable. And yet no one formally teaches us how to do it. In their latest book, Miguel Angel Ariño and Pablo Maella review the 10 most common errors that lead to bad decisions. Read article

  What's Up With Spain's Digital Media?

de Toro, Juan Manuel; Soldado, Pilar; San Pedro, Marta; Breiner, James; Arrese, Ángel; Vara-Miguel, Alfonso; Sádaba Chalezquer, Charo; Fernández del Moral, Javier; Bel, Ignacio The internet has been a game changer for the press, and there is no turning back. IESE's Institute for Media and Entertainment (IME) takes a look at recent shifts in consumer habits, business models and news distribution in its 2016 volume on Spain. When all is said and done, there are four challenges to overcome for lasting digital success. Read article

  2016's Most-Viewed Insights from IESE's Business Knowledge Portal

Which articles were the most popular with our readership in 2016? To celebrate the year's close, we count down 10 ideas with impact, gleaned from IESE faculty's recent research. These 10 insights have the potential to change the way you approach business management today and in the future. Read article
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