Information Technologies

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  How to Organize a Crowd for Open Innovation

Kyriakou, Harris; Nickerson, Jeffrey V.; Sabnis, Gaurav "No matter who you are, most of the smartest people work for someone else," said Bill Joy, Sun Microsystems co-founder. To tap the promise of the crowd, Harris Kyriakou looks to 3D-printing designs to observe how open innovation might work better with metamodels. Read article

  Using Big Search Data to Map Your Market Premium

Skiera, Bernd; Ringel, Daniel M. Analyzing big data poses huge challenges. The authors describe how they used clickstream data to visualize competition in product categories containing more than 1,000 products. Manufacturers and retailers can profit from their approach, which yields more meaningful information on customer behavior than traditional market research methods. Read article

  3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article

  Mobile Payments: A Framework for Success Premium

Calvo, Eduard There is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology, and more about how the new functionalities of m-payments can enable superior value propositions for their customers. This article reveals how. Read article

  How Digital Trust Powers the Sharing Economy Premium

Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike This article shares the findings of research by New York University and BlaBlaCar showing that, with the right digital tools, individuals can achieve high levels of trust without ever having met in person. This signals a radical shift toward a friendlier, more personal, more connected, more empowered world of trust. Read article

  The Keys of the Collaborative Business Model Premium

Lago, Alejandro; Sieber, Sandra A new business paradigm is taking shape. This article examines the market-access mechanisms, the resource-allocation models and the governance approaches of several well-known business models, to help practitioners and policymakers better understand the key levers of the collaborative economy. Read article

  Social Media Strategies for Better Work-Life Engagement Premium

Rothbard, Nancy How much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities. This article suggests strategies to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace. Read article

  New York Edges Out London as the World's "Smartest" City

Berrone, Pascual; Ricart, Joan Enric New York has surpassed London to take the top spot in IESE's ranking of the world's "smartest" cities, with Paris completing the winner's podium. American and European cities clearly dominate the Cities in Motion Index 2016, accounting for 18 of the top 25. Read article

  Cloud4all: Working to Make a More Accessible World

EIC - Entrepreneurship and Innovation Center; Dávila, Antonio In the classroom, at the bank, at the library and at home: Imagine that all devices accessed during the day could automatically adapt to users' needs and preferences. Cloud4all is a project funded by the European Commission that aims to turn this vision into reality, making technology more accessible for all -- regardless of age, digital literacy or disabilities. IESE's Tony Davila, with the Entrepreneurship Innovation Center (EIC), is participating. Read article

  How Digitalization Is Changing the Way Executives Learn Premium

Auricchio, Giuseppe; Káganer, Evgeny Digital technology can enable a radically different way of learning. But we must move beyond blended learning to embrace what the authors call omni-learning. This will disrupt many of the current systems, but for Chief Learning Officers, the possibilities are much more exciting. Read article
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