Entrepreneurship

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  Multiple Paths to Value: Test Two, Choose One Premium

Gans, Joshua S.; Stern, Scott "Test two, choose one" is the recommended approach for decision-making under conditions of uncertainty. With multiple paths to create and capture value, entrepreneurs need to weigh key factors to optimize make-or-break choices. Read article

  Having It Both Ways: How to License and Protect Tech Innovations

Laursen, Keld; Moreira, Solon; Reichstein, Toke; Leone, Isabella Companies that license their technologies can benefit financially and gain new knowledge. But if they don't protect themselves, they could be overtaken by those companies they have licensed to. IESE's Solon Moreira examines how firms may guard their innovations with a grant-back clause. Read article

  Design Banking: A New Era of Financial Services

Siota, Josemaria; Klueter, Thomas Maximilian; Staib, Dieter; Taylor, Sam; Ania, Iñigo The fintechs are here. Are big banks' days numbered? Not so fast: Drawing inspiration from designers and artists, design thinking can be a great tool for banks looking to connect with customers and innovate quickly. So says a study by IESE and the consultancy Oliver Wyman. Read article

  Spanish Business Angels: Still Young, Still Male, Still Digital

Roure, Juan; San José, Amparo The profile of a typical Spanish business angel has remained fairly static over the last year: a young man who co-invests primarily in digital projects. Nevertheless, Juan Roure and Amparo de San José offer new insights in the second edition of the AEBAN report on business angels. Read article

  The Myths and Realities of Doing Business in China

Nueno, Pedro With China's rapid rise to join the global superpowers, the country has aroused all sorts of suspicions. Pedro Nueno works to dispel old myths in his 2017 book, at the same time explaining why China may be the only country fit to challenge U.S. hegemony. Nueno also shares tips for negotiating and investing in the Asian giant. Read article

  The How-to Guide for Corporate Venturing

Prats, Mª Julia; Amigó, Pau; Ametller, Xavier; Batlle, Adrià What do established firms and startups have in common? They can both benefit from corporate venturing, says IESE's Julia Prats and co-authors. A 2017 handbook explains the nuts and bolts of corporate venturing for profitable growth. Read article

  Barcelona Sells: BCN Brand's Rapid Ascent

Oliver, Xavier; Sicart, Sara Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next. Read article

  Searching Highs and Lows: Understanding International Search Funds

Kolarova, Lenka; Dávila, Antonio; Johnson, Rob; Kelly, Peter Search funds are gaining traction overseas. According to the 2016 study by IESE, in partnership with Stanford Graduate School of Business, last year saw a new peak of international activity spanning four continents (outside North America). In addition to calculating early returns, IESE's report paints a picture of who is searching for what, where, why and how. Read article

  Critical Questions When Launching Innovation Premium

Zenios, Stefanos Having professional end-users on a management team is vital for the innovation process. But where are they best utilized and in what roles? And when is the best time to transition from needs finding to prototype development and testing? The author summarizes his findings, based on his work at Stanford with Silicon Valley startups. Read article

  Social Enterprises Surge, Accelerators Lag in Latam

Roure, Juan; de San José Riestra, Amparo; Segurado, Juan Luis; Parra, Catalina Social entrepreneurship has taken off in Latin America, but so far accelerators aren't keeping up. A study by IESE's Entrepreneurship and Innovation Center (EIC) and Business Angels Network identifies the challenges accelerators face and offers ideas on how to strengthen the social-entrepreneurship ecosystem in the region. Read article
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