Decision Analysis

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Barcelona Sells: BCN Brand's Rapid Ascent

Oliver, Xavier; Sicart, Sara


Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next.

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A Better Way of Managing Major RisksPremium

Bromiley, Philip; Rau, Devaki


In trying to identify all the threats a firm faces, managers can turn risk management into an overwhelming paper-processing exercise. This article offers nine practical suggestions to make the process more meaningful and relevant, so managers can see the forest rather than the trees.

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The Playbook for Sports Managers

Foster, George; O'Reilly, Norm; Dávila, Antonio


Managing in the world of sports is a high-stakes game. The media and fans are watching, and often second-guessing, leadership to a degree unheard of in other fields. Sports Business Management: Decision Making Around the Globe is a textbook for tomorrow's leaders in the industry, with practical advice on how to make good decisions, taking many stakeholders into account.

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A Model for Management That Goes Beyond Profits

Andreu i Civit, Rafael; Riverola, Josep; Rosanas, Josep Maria; de Santiago, Rafael


Simulation models can help managers understand the bottom-line impact of complex business decisions, taking interdependencies and a dose of randomness into account. But what about corporate goals that go beyond maximizing profits? What about learning and positive social impact? Four IESE professors present a model to look at learning and capability-building in firms.

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Where Is Your Firm's Value Going?

García-Castro, Roberto; Aguilera, R.


From satisfied shareholders to millionaire truck drivers, there are many ways to distribute value in a firm, and they can all have big implications for future performance. IESE's Roberto Garcia-Castro and co-authors have developed a tool to help managers make sense of it.

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3 Effective Remedies to Restore Justice

Cugueró-Escofet, Natàlia; Fortin, M.; Canela, Miguel Ángel


How should an organization right a wrong? Monetary compensation, apologies and changes in corporate procedures are three powerful remedies to restore justice in the eyes of victims and witnesses, according to this research.

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Accounting for Decision Making

Ormazábal, Gaizka; Soler, Edi


A rush order comes in -- a big one. On a tight deadline, your client has a discounted price in mind. Should you accept this order or reject it? "Accounting for Decision Making," a technical note by IESE's Gaizka Ormazabal and Eduardo Soler, explains how to approach this decision armed with numbers.

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The Social Capital Benefits of Ethical Leadership

Pastoriza, David; Ariño, Miguel Angel


In a recent U.K. survey, more than half of managers admitted to feeling pressured to behave unethically during their career. In their own survey of Spanish, French and Portuguese workers, IESE's Miguel A. Ariño and David Pastoriza of HEC Montreal find that when managers behave ethically, employees generally respond with trust, identification with the firm's aims and a culture of sharing.

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Organizational Decision-Making: A Foundation for Conscious Capitalism

Rosanas, Josep Maria


The decisions we make impact the lives of others. In his book, Decision-Making in an Organizational Context, IESE Prof. Josep M. Rosanas uses real-life examples to demonstrate how greater business efficiency can be achieved if we acknowledge the intended and unintended effects of our decisions on employees and other stakeholders.

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Think You Have Power? Check Your PerceptionsPremium

Brion, Sebastien


This article identifies six steps to gain power -- meaning control over some valued resource upon which others depend -- and then use that power for good. Only by learning to use your power wisely will leaders be able to enhance group success and make decisions that have a positive impact on others.

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