Innovation and Change

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  Harnessing the Crowd in the Age of the Machine Premium

IESE Insight In this interview, MIT research scientist Andrew McAfee unpacks six core principles for harnessing crowd-based co-creation. Amid growing fears of machines' vastly superior computing power, it's worth bearing in mind that human abilities, excellent goods and services, and strong organizational capabilities will likely remain essential to business success. Read article

  Got an Idea for Your Business? Test Your Assumptions! Premium

Liedtka, Jeanne M. Using the example of a U.S. hospital, Jeanne M. Liedtka of Darden highlights three common challenges that arise when companies jump to solutions before they have thoroughly explored the current reality of the user experience. She shows how to leverage the design-thinking model to test assumptions and get back on track. Read article

  How Design Can Boost Social Impact and Business Results Premium

Sosa, Manuel E. Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, Manuel E. Sosa of INSEAD discusses how companies can build a design culture to boost business results while solving complex social challenges. Read article

  From Identifying Needs to Generating Opportunities Premium

Vilà, Joaquim; Camps, Xavier IESE's Joaquim Vilà and Xavier Camps outline the initial phase of design thinking, related to discovering customer needs and generating new opportunities. In addition, they describe under what conditions problems are best suited for design thinking, presenting real-life situations in which it can be applied, and suggesting some considerations for managers to help ensure effective implementation. Read article

  Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster. Read article

  The CDO: Driving Digital Transformation

Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan If your company doesn't have a Chief Digital Officer now, it may very soon. But even as the CDO title is catching on, the job is evolving. IESE's Sanja Tumbas analyzes the new role of these institutional entrepreneurs. Read article

  Corporate Venturing: A David-and-Goliath Collaboration

Prats, Mª Julia; Siota, Josemaria; Canonici, Tommaso; Contijoch, Xavier It's increasingly commonplace for large companies and startups to collaborate to achieve growth through innovation. So, how can businesses best take these projects through to fruition? Read article

  Can Elephants Learn to Dance? Unlocking Organizational Agility in Large Companies

Prats, Mª Julia; Siota, Josemaria; Gillespie, David; Singleton, Nicholas Large companies are investing more than ever in innovation. But too often they fail to adopt the inventions their own innovation units produce. A 2018 white paper surveys executives across 11 industries to better understand why incumbent companies are struggling to be agile around innovation. Read article

  Why Execution Is No Longer the Key to Competitive Advantage

IESE Every Wednesday, Amazon's top executives reportedly meet for hours to ponder the future. Why? Because looking to the future has become more important than execution for business success in VUCA times. Antonio Davila (briefly) explains his 70/30 recommendation. Read article

  How to Hook Knowledge When Angling for Innovation Premium

Moreira, Solon How do you venture outside your firm's boundaries, perhaps even allying with rivals, without giving away your own competitive advantage? Licensing knowledge through strategic alliances is one way to do it. But the author sees at least three necessary preconditions for making such arrangements work. Read article
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