Strategy

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  Geopolitics: What You Don't Know Can Hurt You

Rosenberg, Mike Blindsided by Brexit or Trump? Is your organization proactively planning for the next geopolitical developments? In his latest book, Strategy and Geopolitics, professor Mike Rosenberg offers senior management a framework for getting a better handle on what might come next in tumultuous times. Read article

  Time to Rethink Strategy

Mol, Michael J.; Stadler, Christian; Ariño, Africa When seeking to expand business into new international environments, companies often bring their own prescriptive ideas of best-practice strategy. But research on Africa calls the usefulness of existing management theories into question. Read article

  Programming Business Models Through Digital Density Premium

Zamora, Javier The growth of digital connections and data generates myriad interactions between organizations, people and things. This article presents a framework to help executives pinpoint the programmable elements of their value proposition. Read article

  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

  Low-Risk Strategies for Internationalization

Villanueva, Julián; de Toro, Juan Manuel; Soldado, Pilar Exporting Spanish brands is key for the country's economic development. And while France is currently the first stop abroad, the United States looks more attractive for the future. That is according to a study on how, when and why Spanish firms enter new markets. Read article

  10 Ideas to Optimize the Public Procurement of Medicine

Mur, Javier; Escudero, Antonio; Ribera, Jaume Sustainable public healthcare requires innovative solutions that allow for fast and fair access to medicine. A report from IESE aims to guide healthcare professionals to choose the best model for each situation. Read article

  What Are Big Cities Hungry for? Tomorrow's Food and Beverage Trends

Llopis, Jaume; Gifra, Júlia; Pasamón, Fernando The world's largest cities are "the best testing grounds" to understand and enter regional markets. This is according to IESE's fifth annual Vademecum on Food and Beverage Markets, which homes in on the trends and tastes of 25 global cities. Read article

  Europe and U.S. Dominate 2017 Ranking of World's "Smartest" Cities

Berrone, Pascual; Ricart, Joan Enric New York is the "smartest" city in the world, followed by London and Paris. Ranked by IESE's Cities in Motion Index, select European and North American cities excel; but for many, social cohesion remains an unresolved issue. Read article

  Why and How to Internationalize Your SME

García-Lombardía, Pilar; Pin Arboledas, José Ramón Germany's Mittelstand has something to teach other countries' smaller firms: exporting abroad increases revenues and diversification. In Spain, where micro- and small enterprises provide more than half of all jobs, learning some German lessons may be key to survival. Read article

  3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article
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