Strategy

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  3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article

  How "Family First" Works Out for All Shareholders

Martin, Geoffrey; Gómez-Mejía, Luis R.; Berrone, Pascual; Makri, Marianna Family firms tend to get a bad rap from non-family shareholders. Many pro-family decisions are thought to run against minority shareholders' interests, creating contentious boards. But research co-authored by IESE's Pascual Berrone paints a different picture, one in which "family-first" often means pursuing long-term goals that benefit all. Read article

  The Myths and Realities of Doing Business in China

Nueno, Pedro With China's rapid rise to join the global superpowers, the country has aroused all sorts of suspicions. Pedro Nueno works to dispel old myths in his 2017 book, at the same time explaining why China may be the only country fit to challenge U.S. hegemony. Nueno also shares tips for negotiating and investing in the Asian giant. Read article

  The Four-leaf Clover: Four Pillars for Public Sector Efficiency

Pin Arboledas, José Ramón To what extent should the public sector follow a private sector management model? Could improving public administration increase the wellbeing of the general population? IESE's José Ramón Pin responds to these questions in a book proposing a model based on four pillars for improving public sector efficiency. Read article

  Boosting Sustainable Growth via the World's Cities

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel Cities form the backbone of the global economy. At the same time, urban concentrations present their own challenges -- including increasing inequality and stressed resources. The book Cities and the Economy, part of the "IESE Cities in Motion: International Urban Best Practices" series, aims to arm leaders with smart ideas for sustainable, economic development at the local level. Read article

  7 Keys for Personnel Management When Going Global

García-Lombardía, Pilar; Gómez, Sandalio When a company enters international markets, human resources management often lags behind. A study of Spain's leading multinationals, by Sandalio Gómez and Pilar García-Lombardía, identifies seven important changes that could transform everything from how talent is managed to how corporate reputations are protected when going global. Read article

  When More Isn't Better: Welfare NGOs and Increasing Income Inequality

Berrone, Pascual; Gelabert, Liliana; Rousseau, Horacio Enrique; Massa-Saluzzo, Federica How to reduce income inequality? A study challenges the conventional wisdom that more is better when it comes to welfare NGOs. IESE's Pascual Berrone and co-authors find that, after a certain point, having more NGOs actually increases income inequality because they battle for resources. The message is clear: even in altruism, competition can't be ignored. Read article

  2016's Most-Viewed Insights from IESE's Business Knowledge Portal

Which articles were the most popular with our readership in 2016? To celebrate the year's close, we count down 10 ideas with impact, gleaned from IESE faculty's recent research. These 10 insights have the potential to change the way you approach business management today and in the future. Read article

  Globalization in Uncertain Times: 10 Key Takeaways

Ghemawat, Pankaj; Altman, Steven The 2016 U.S. election results show that backlash against globalization is real. But what are the facts about globalization and what are only fears? The DHL Global Connectedness Index 2016 gathers data to paint a clear picture of international flows. Find out which countries and cities are the most globally connected in the world -- and which are slipping in the rankings. Read article

  A New, Dynamic Way to Measure Value

Lieberman, Marvin B.; García-Castro, Roberto; Balasubramanian, N. Shareholders are not the only ones to benefit from the value created by a firm. Employees, customers and suppliers reap rewards, too. Introducing a new tool to measure value creation dynamically, over time: the Value Creation and Appropriation (VCA) model. IESE's Roberto Garcia-Castro and co-authors discuss its practical implications for firm strategy. Read article
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