Strategy

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  Evidence of Intelligent Life Found on Earth

Ferradans, Hugo; Tapia, Albert; Rodríguez Planas, Miquel; Banal Estanol, Albert; Ricart, Joan Enric Applying new smart solutions to the world's cities is changing the energy sector. A 2018 report analyzes this transformation and its implications via 29 projects currently underway in urban zones on five continents. Read article

  Understanding the Paradox of Socially Responsible Investing

Yan, S.; Ferraro, Fabrizio; Almandoz, John If social responsibility is about putting the common good first and successful investing is about maximizing profits, where does that leave the growing realm of socially responsible investing? Under what conditions does it thrive? A study of 19 countries shines a light on the paradoxical logics at play. Read article

  Got an Idea for Your Business? Test Your Assumptions! Premium

Liedtka, Jeanne M. Using the example of a U.S. hospital, Jeanne M. Liedtka of Darden highlights three common challenges that arise when companies jump to solutions before they have thoroughly explored the current reality of the user experience. She shows how to leverage the design-thinking model to test assumptions and get back on track. Read article

  From Identifying Needs to Generating Opportunities Premium

Vilà, Joaquim; Camps, Xavier IESE's Joaquim Vilà and Xavier Camps outline the initial phase of design thinking, related to discovering customer needs and generating new opportunities. In addition, they describe under what conditions problems are best suited for design thinking, presenting real-life situations in which it can be applied, and suggesting some considerations for managers to help ensure effective implementation. Read article

  New York, London and Paris Firmly Established as the Smartest Cities

Berrone, Pascual; Ricart, Joan Enric; Carrasco, Carlos; Duch, Ana Although New York leads the IESE Cities in Motion Index, Europe is the geographical area with the highest concentration of smart cities, with 12 representatives among the top 25. Where does your city stand in the ranking this year? Read article

  Globalization Strategy to Deal with Backlash, Brump and More

Ghemawat, Pankaj The New Global Roadmap by Pankaj Ghemawat wastes no time taking on Brexit and Trump. With updated research, the author sets out his enduring strategies for global growth -- with added measures to deal head on with the current anger directed at globalization. Read article

  Why Execution Is No Longer the Key to Competitive Advantage

IESE Every Wednesday, Amazon's top executives reportedly meet for hours to ponder the future. Why? Because looking to the future has become more important than execution for business success in VUCA times. Antonio Davila (briefly) explains his 70/30 recommendation. Read article

  Collaborate Yes, But Think About it First

Ramus, Tommaso; Vaccaro, Antonino; Brusoni, S. If you prefer swimming to sinking in turbulent times, IESE's Antonino Vaccaro urges you to wrap structure around your efforts to manage internal conflict. His 10-year study points to the importance of formalization in collaboration. Read article

  A Road Map for Successful Strategy Execution Premium

Ferraro, Fabrizio; Argüelles, José Miguel; Maoret, Massimo How do you successfully execute strategy? It's not just about making rational economic decisions. Effective strategy execution demands something more. This article lays out a road map for strategic leadership, illustrated with the wisdom and experience of Federico Minoli, the globally renowned "turnaround artist." Read article

  How to Hook Knowledge When Angling for Innovation Premium

Moreira, Solon How do you venture outside your firm's boundaries, perhaps even allying with rivals, without giving away your own competitive advantage? Licensing knowledge through strategic alliances is one way to do it. But the author sees at least three necessary preconditions for making such arrangements work. Read article
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