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Information Technologies
What It Takes to Be a Digital Leader
Sieber, Sandra; Káganer, Evgeny; Zamora López, Javier
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Executives in their 40s or 50s will never be Digital Natives -- those who have grown up with technology and have never known anything else. While we cannot change the age we were born into, we can control our literacy of today's digital culture. IESE professors offer winning tips to help today's leaders step over the digital divide, so that technology becomes a source of innovation rather than alienation. |
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Marketing
Multichannel Sales, the Future of Retailing
Nueno, José Luis
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Physical stores are losing relevance, as consumers increasingly opt for online, mobile and social channels. However, as a new report on the retail sector asserts, this does not mean the end of physical stores; rather, they need be reinvented to adapt to the new context. IESE Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept. |
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Strategy
Going International: A Strategic Move, Not an Act of Desperation
Ricart, Joan Enric; Llopis, Jaume; Garrido, Amaia; Tonijuan, Gemma
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Spanish exports hit a record 220 billion euros in 2012, which is equivalent to a fifth of the country's total economic output. Though unprecedented, still only 1 out of 100 companies exports on a regular basis. A study led by IESE's J.E. Ricart and Jaume Llopis serves as a practical guide for companies considering international expansion. |
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Service and Operations Management
A Framework to Weigh Up Health Innovation Options
Ribera, Jaume; Rosenmöller, Magda; Borrás, Pablo
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Health-care systems are finding it harder to keep up with the pace of innovation, especially given current economic constraints. IESE's Center for Research in Healthcare Innovation Management has produced a new measurement tool, which they have tested in Barcelona, Madrid, Murcia and Valencia, to help practitioners weigh up innovation options and optimize the use of health resources when treating patients. |
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Finance
Arbitration: A Better Option for Resolving International Conflicts
Sancho, Carlos; Santomá, Javier
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| If two companies from different countries with a contractual relationship have a conflict, it behooves them to go through an arbitrator rather than the national court system. According to IESE's Carlos Sancho and Javier Santomá, the procedure is faster, less expensive and ensures a greater degree of confidentiality than a lawsuit. |
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Entrepreneurship
El Ganso: How to Build a Global Brand?
Arana, Sergio; Echaniz, Ignacio; Pascual, Julio; Prats, Mª Julia
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| Jeremy Stanford shoes helped the clothing brand El Ganso get up and running. But after seven years of expansion, and with 32 outlets in five countries, the company had to rethink its business model and growth strategy. The question was whether it should stay independent and keep financing itself with its own money, or turn to outside investors in order to expand faster. |
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Strategy
Choosing Between Acquisition or Joint Venture
Reuer, Jeffrey J.; Tong, Tony W.; Tyler, Beverly B.; Ariño, Africa
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| Both international joint ventures (IJVs) and acquisitions facilitate the entry of companies into new markets and business domains. They also expose firms to significant risk. How do executives weigh decisions about which governance approach is best, particularly in emerging markets like China where information may be limited? A team of professors led a study to better understand how to make these strategic decisions. |
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Innovation and Change
Necessity as the Mother of "Green" Inventions
Berrone, Pascual; Fosfuri, Andrea; Gelabert, Liliana; Gómez-Mejía, Luis R.
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| The role of companies in tackling today's environmental challenges cannot be understated. Their ability to innovate and develop "green" strategies is of utmost importance to the global agenda. IESE's Pascual Berrone and an international team of professors explore the impact of regulatory and normative pressures on the emergence of solutions to reduce environmental harm. |
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Does a Good Cause Justify an Ethically Questionable Act?
del Potro, Eloy; Stein, Guido; Pin, José R.; Vázquez-Dodero, Juan Carlos
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Are You a Global Leader?
Reiche, B. Sebastian; Canals, Jordi; Sanchez-Runde, Carlos J.; Ghemawat, Pankaj
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Remuneration Tips for a More Motivated Workforce
Maella, Pablo
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The Unstoppable Mexican Wave
Servitje, Daniel
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International Experts Put a Price on the Expropriation of YPF
Fernández, Pablo
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Bankia: What Now for the Ailing Giant?
Soley, Jorge; Sánchez de León, Carlos
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Ethical Challenges of E-Commerce
Sison, Alejo; Fontrodona, Joan
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What's Yours Is Mine: Tips to Foster Psychological Ownership
Ceja, Lucía; Tàpies, Josep
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The Effect of Long-term Unemployment
Mas, Núria
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Five Essential Strategies for Creative Negotiations
Mehta, Kandarp
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