IESE Insight 13: Restoring the Human Side of Business
Date: 02/07/2012
Author(s):
Document type: Report
Collaborator(s): Rosanas Martí, Josep Maria; Reed, John S.; Bethlem, Hugo; Urcelay, Antonio; Argandoña Rámiz, Antonio
Areas: Corporate Governance; Strategy; Business Ethics and Corporate Social Responsibility; Leadership and People Management
Languages: English
Bibliographic citation: IESE; IESE Insight, "IESE Insight 13: Restoring the Human Side of Business"
For too long, business has adopted a mechanistic view of management. But as Issue 13 of IESE Insight magazine argues, the economistic view of business is mistaken. Given the urgent challenges arising from the financial crisis, it may seem tempting to focus only on cost cutting. But as this special edition makes clear, managers must not neglect their most important asset – people – which in the end is the real secret to success.
