Decision Analysis

Probability or Price? Form Matters When it Comes to Risk

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Whether or not you go out on a limb may depend on how the numbers are presented. IESE's Johannes Müller-Trede investigates the difference between a percentage and a numerical value in shaping risk attitudes -- and offers up some practical applications.
Bibliographic citation: IESE Insight, "Probability or Price? Form Matters When it Comes to Risk"
Date: 09/07/2018
Author(s): IESE Insight
Document type: Supplementary Material
Collaborator(s): Müller-Trede, Johannes; Sher, Shlomi; McKenzie, Craig R. M.
Languages: Spanish / English