Service and Operations Management

How Design Can Boost Social Impact and Business Results Premium

Print Share
Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring together insight, imagination and iteration -- the three key elements that research and experience show can boost business results while solving complex social challenges, often in surprising ways.
Bibliographic citation: Sosa, Manuel E., "How Design Can Boost Social Impact and Business Results: The Value of Good Design", IESE Insight, No. 37, Second Quarter 2018, pp 24 - 31

Reference: 10.15581/002.ART-3169 (DOI)
Date: 18/06/2018
Author(s): Sosa, Manuel E.
Document type: Non-refereed article
Languages: Spanish / English