Marketing

A nudge to do more

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Want to know a simple way to increase people's effort levels on tasks? Group individual tasks together and frame them as being part of a set. Because people tend to feel the urge to complete sets, they do more than they would otherwise in order to feel a sense of completion -- even with no additional reward.
Bibliographic citation: Barasz, Kate, "A nudge to do more". Alumni Magazine 01/04/2018
Date: 04/2018
Author(s): Barasz, Kate
Document type: Opinion
Languages: Spanish / English