Strategy

Bill McDermott: Take Care of Your Customers

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Bill McDermott's journey to the corner office started in a corner store, running a deli as a teenager. It was there that he gained an important business insight that has served him to this day as CEO of SAP: "I learned early on, it's amazing if you take good care of your customers, good things can happen to you."
Bibliographic citation: IESE Insight, "Bill McDermott: Take Care of Your Customers"
Date: 20/03/2018
Document type: Interview
Interviewee(s): McDermott, Bill
Interviewer(s): Weber, Eric
Languages: English
Company(ies): SAP