How to Hook Knowledge When Angling for Innovation Premium

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To innovate today, there's no escaping the fact that firms will have to learn how to locate and extract valuable knowledge from beyond the boundaries of their own firm, sector or industry. But how do you venture outside your firm's boundaries, perhaps even allying with rivals, without giving away your own competitive advantage? Licensing knowledge through strategic alliances is one way to do it. But the author sees at least three necessary preconditions for making such arrangements work. Licensing may avoid some of the downsides of M&As, but you need to protect yourself from getting taken advantage of by partners. In a world of disruption, R&D alliances may hold the key to long-term growth and survival.
Bibliographic citation: Moreira, Solon, "How to Hook Knowledge When Angling for Innovation: Learning Through Licensing", IESE Insight, No. 36, First Quarter 2018, pp 29 - 35

Reference: 10.15581/002.ART-3135 (DOI)
Date: 20/03/2018
Author(s): Moreira, Solon
Document type: Non-refereed article
Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación
Languages: Spanish / English
Company(ies): El Corte Inglés, Amazon, Walmart, Google, Uber, BMW, DriveNow, General Motors, Dan Ammann, Cisco, Disney, 21st Century Fox, Dow Chemical, DuPont, Ampex, Sony, VCR, British Telecom, Merck, Bayer, Siemens, Booking.com