Strategy

U.N. Sustainable Development Goals? How MBAs Could Make A Positive Difference

Print Share
Increasingly consumers are asking more from brands, with millennials, in particular, saving their dollars for those with responsible business practices (according to some estimates, 73% of millennials say they are willing to pay more for sustainable brands.) Luckily, it seems many of tomorrow's future business leaders feel the same way.
Bibliographic citation: Rosenberg, Mike, "U.N. Sustainable Development Goals? How MBAs Could Make A Positive Difference". Forbes 13/02/2018
Date: 13/02/2018
Author(s): Rosenberg, Mike
Document type: Opinion
Languages: English