Business Ethics and Corporate Social Responsibility

Greenwash Today, Suffer Tomorrow

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Ecofriendly, green, bio: companies are increasingly using such labels to advertise their environmental credentials to consumers. But, according to IESE professor Pascual Berrone, many of them also "hide their true impact on the environment," a phenomenon known as "greenwashing." With more NGOs acting as watchdogs, "the consequences of getting caught can be severe, both economically and in terms of reputation."
Bibliographic citation: IESE; IESE Insight, "Greenwash Today, Suffer Tomorrow"
Date: 25/01/2018
Document type: Interview
Interviewee(s): Berrone, Pascual
Sponsor(s): IESE Alumni
Languages: English