Globalization Under Fire: How Should Leaders Respond? Premium

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While anti-globalization anger has surged and opponents of globalization have won some major political victories, it is important for business leaders not to overreact. Before even thinking about reworking your company's international strategy, make sure you have an accurate picture of the state and trajectory of globalization. Most business leaders have exaggerated perceptions of globalization, which can lead to costly strategy errors. This article debunks such myths and articulates recommendations covering strategy, societal engagement and organizational cosmopolitanism. These recommendations are grounded in two laws of globalization that will endure through the present turbulence.
Bibliographic citation: Ghemawat, Pankaj, "Globalization Under Fire: How Should Leaders Respond?: Strategic Truths for a Post-Truth World", IESE Insight, No. 35, Fourth Quarter 2017, pp 15 - 22

Reference: 10.15581/002.ART-3094 (DOI)
Date: 15/12/2017
Author(s): Ghemawat, Pankaj
Document type: Non-refereed article
Languages: Spanish / English