Leadership and People Management

Steve Shiffman: Surviving the Retail Apocalypse

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Apart from geopolitical and macroeconomic challenges, the retail sector is facing technological disruption. This is not to say that brick-and-mortar is dead, nor that digital players like Amazon will dominate. Instead, managers need to learn how to manage multiple channels and create high-fidelity, magnetic consumer engagement.
Bibliographic citation: IESE; IESE Insight, "Steve Shiffman: Surviving the Retail Apocalypse"
Date: 15/09/2017
Document type: Interview
Interviewee(s): Shiffman, Steve
Interviewer(s): Ferraro, Fabrizio
Sponsor(s): IESE Insight
Languages: English