The Future of Advertising Is Storytelling

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How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds.
Bibliographic citation: IESE Insight, "The Future of Advertising Is Storytelling"
Date: 28/06/2017
Document type: Session
Speaker(s): Oliver, Xavier
Languages: English