Information Technologies

Andrew Lack: Skills That Never Go Out of Style

Print Share

The skills required to run a serious news business today may be different from when Andrew Lack started out, but some things never change. Even in a digital world, technology is no substitute for great storytellers able to engage an audience. As the Chairman of NBC News and MSNBC tells IESE's Bill Baker, you don't get people looking at your product if you can't grab them in the first place.
Bibliographic citation: IESE Insight; IESE, "Andrew Lack: Skills That Never Go Out of Style"
Date: 14/06/2017
Document type: Interview
Interviewee(s): Lack, Andrew
Interviewer(s): Baker, Bill
Sponsor(s): IESE Insight
Languages: English