Information Technologies

Andrew Lack: Tuned In to Credibility

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Over the course of his career, Andrew Lack has gone from the TV screen to the portable screens of iPads and smartphones. "We've got our work cut out for us to figure out how to make our content relevant on those kinds of platforms," the Chairman of NBC News and MSNBC tells IESE's Bill Baker in this interview. "It's a great challenge, but I'm up for the fight and optimistic about where it's going."
Bibliographic citation: IESE; IESE Insight, "Andrew Lack: Tuned In to Credibility"
Date: 14/06/2017
Document type: Interview
Interviewee(s): Lack, Andrew
Interviewer(s): Baker, Bill
Sponsor(s): IESE Insight
Languages: English