Accounting and Control

"Show Me the Money!" Getting Inside the Bottom Line

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With few exceptions, media executives are not CFOs. Many are probably like the CEO of a radio and television station who said that, when it comes to financial matters, he generally leaves it to other people. But he wonders: "If they don't tell me the whole story, would I know enough about the financial performance of the company?" This brief chapter can't cover all there is to know about financial accounting. But it covers the key points for non-accountants to grasp, so they will be able to read financial statements and know the right questions to ask.
Bibliographic citation: Seager, Phil; Maximon, Hillel M., ""Show Me the Money!" Getting Inside the Bottom Line". In: Mike Rosenberg and Philip H. Seager. Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty. Switzerland: Palgrave Macmillan; Springer International Publishing, 2017. pp 37 - 53

Reference: 10.1007/978-3-319-52021-6_3 (DOI)
Date: 24/05/2017
Author(s): Seager, Phil; Maximon, Hillel M.
Document type: Chapter
Languages: English