Innovation and Change

Design Thinking: The new DNA of the financial sector

Fintech startups have big banks looking over their shoulders and rushing to innovate. Is this the de-banking era? Not so fast: Drawing inspiration from designers and artists, design thinking can be a great tool for banks looking to connect with customers and innovate quickly. That is according to a study by IESE's Josemaria Siota and Thomas Klueter, working with Oliver Wyman consultancy.
Bibliographic citation: Siota, Josemaria; Klueter, Thomas Maximilian; Staib, Dieter; Taylor, Sam; Ania, Iñigo, "Design Thinking: The new DNA of the financial sector", IESE; Oliver Wyman, ST-441-E, 04/2017
Date: 06/04/2017
Author(s): Siota, Josemaria; Klueter, Thomas Maximilian; Staib, Dieter; Taylor, Sam; Ania, Iñigo
Document type: Study and Monograph
Editor(s): EIC - Entrepreneurship and Innovation Center
Sector: Commercial and saving banks
Languages: English
Company(ies): National Australian Bank (NAB)
Read related article
Print
Download
Share