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KUKA AG: Planning for the Future of Automation

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The case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generation of robotics and automation.
Bibliographic citation: Sachon, Marc; Sastre Boquet, Isaac, "KUKA AG: Planning for the Future of Automation", IESE, P-1162-E, 04/2017
Date: 18/04/2017
Author(s): Sachon, Marc; Sastre Boquet, Isaac
Document type: Case
Department: Production, Technology and Operations Management
Sector: Industry and Manufacturing
Languages: English
Year of the events: 2017
Geographic area: Germany; China

Learning objective The case intends to showcase the opportunities presented by automation, and how those threaten to disrupt traditional manufacturing. How can companies prepare?