Service and Operations Management

KUKA AG: Planning for the Future of Automation

The case presents the main current developments in automation and industrial robotics through KUGA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generation of robotics and automation.
Bibliographic citation: Sachon, Marc; Sastre Boquet, Isaac, "KUKA AG: Planning for the Future of Automation", IESE, P-1162-E, 04/2017
Date: 18/04/2017
Author(s): Sachon, Marc; Sastre Boquet, Isaac
Document type: Case
Department: Production, Technology and Operations Management
Sector: Industry and Manufacturing
Languages: English
Year of the events: 2017
Geographic area: Germany; China
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Learning objective The case intends to showcase the opportunities presented by automation, and how those threaten to disrupt traditional manufacturing. How can companies prepare?