Service and Operations Management

Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry

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Aciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.
Bibliographic citation: Sachon, Marc; Sastre Boquet, Isaac, "Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry", IESE, P-1161-E, 04/2017
Date: 18/04/2017
Author(s): Sachon, Marc; Sastre Boquet, Isaac
Document type: Case
Department: Production, Technology and Operations Management
Sector: Industry and Manufacturing
Languages: English
Year of the events: 2016-2017
Geographic area: Spain

Learning objective The case presents the dilemma of innovation, particularly when it pertains to a very promising, but "green" technology. If the company goes to fast, it would find itself acquiring capabilities for which there is no demand, and proverbially diving into an empty pool. But if the company is too slow, others might get an advantage. How to face those decisions? What's the best way to implement innovation?