Making the Impossible Possible
Like magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."
IESE Insight, "Making the Impossible Possible: Lessons from a magician to help you keep a few tricks up your sleeve for sales and innovation", IESE Insight, No. 32, First Quarter 2017, pp 65 - 69