Marketing

Making the Impossible Possible Premium

Like magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."
Bibliographic citation: IESE Insight, "Making the Impossible Possible: Lessons from a magician to help you keep a few tricks up your sleeve for sales and innovation", IESE Insight, No. 32, First Quarter 2017, pp 65 - 69

Reference: 10.15581/002.ART-2986 (DOI)
Date: 16/03/2017
Author(s): IESE Insight
Document type: Non-refereed article
Languages: Spanish / English
Print
Buy it
Share