Abbey Road Studios: How to Make the Right Investment Decision?
Alex Loscos (BMAT Music Innovation), Veronica Casas (Black & White Music) and José-Gabriel Martín (WeGrow program for entrepreneurs) weigh up an unorthodox business proposition for the legendary London recording studio.
IESE Insight, "Abbey Road Studios: How to Make the Right Investment Decision?", IESE Insight, No. 32, First Quarter 2017, pp 60 - 64
Collaborator(s): Loscos, Alex; Casas, Veronica; Martín, José-Gabriel