Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness."
With 25 years' experience in the automotive industry, Luca de Meo comes to SEAT (part of the Volkswagen group) ready to write a new chapter in the company's history. On the launch of the SEAT Chair of Innovation at IESE, de Meo sat down with Tony Dávila to talk about the road ahead.
IESE Insight, "Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness.": Interview With Luca de Meo, Chairman of SEAT"
Interviewee(s): De Meo, LucaInterviewer(s): Dávila, Antonio