Entrepreneurship

Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness."

Print Share
With 25 years' experience in the automotive industry, Luca de Meo comes to SEAT (part of the Volkswagen group) ready to write a new chapter in the company's history. On the launch of the SEAT Chair of Innovation at IESE, de Meo sat down with Tony Dávila to talk about the road ahead.
Bibliographic citation: IESE Insight, "Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness.": Interview With Luca de Meo, Chairman of SEAT"

Reference: 10.15581/002.ENT-3444 (DOI)
Date: 16/03/2017
Author(s): IESE Insight
Document type: Interview
Interviewee(s): De Meo, Luca
Interviewer(s): Dávila, Antonio
Languages: Spanish / English