Strategy

A Model for Success

Business model designs have received increasing attention in recent years. However, there are still too many entrepreneurs and managers who think that a business model is no more than a business plan. This can lead to a poor business model design that embeds future headaches deep in a company's strategy and brand.
Bibliographic citation: Teece, David J., "A Model for Success: A business model is more than just a business plan. Avoid future headaches by reviewing the key elements of good business model design". IESE Insight 16/03/2017

Reference: 10.15581/002.OPI-4023 (DOI)
Date: 16/03/2017
Author(s): Teece, David J.
Document type: Opinion
Languages: Spanish / English
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