Strategy

Know Where to Start

Print Share
"I know I have to do things I've never done before: that's not the problem. The problem is not knowing where to start." An aspiring manager said this to an IESE colleague, who replied: "Welcome to the challenging yet never boring world of being a manager!" Digital transformation is a case in point. As executives, we know we have to transform our businesses to keep pace with rapidly changing markets. Thankfully, this IESE Insight will help you get started.
Bibliographic citation: Argandoña, Antonio, "Know Where to Start". IESE Insight 16/03/2017
Date: 16/03/2017
Author(s): Argandoña, Antonio
Document type: Opinion
Languages: Spanish / English