Innovation and Change

Luca de Meo: How Digital Is Redefining the Industry

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Digital players like Uber are radically changing the concept of mobility. "I think they will change the industry big time," says SEAT Chairman Luca de Meo. This trend implies that companies will need to organize themselves less according to sequential, convergent models and more toward flat, open, simultaneous and divergent models.
Bibliographic citation: IESE; IESE Insight, "Luca de Meo: How Digital Is Redefining the Industry"
Date: 14/03/2017
Document type: Interview
Interviewee(s): De Meo, Luca
Interviewer(s): Dávila, Antonio
Sponsor(s): IESE Insight
Languages: English
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