Innovation and Change
Luca de Meo: How Digital Is Redefining the Industry
Digital players like Uber are radically changing the concept of mobility. "I think they will change the industry big time," says SEAT Chairman Luca de Meo. This trend implies that companies will need to organize themselves less according to sequential, convergent models and more toward flat, open, simultaneous and divergent models.
IESE; IESE Insight, "Luca de Meo: How Digital Is Redefining the Industry"
Interviewee(s): De Meo, Luca
Interviewer(s): Dávila, Antonio
Sponsor(s): IESE Insight