Innovation and Change

Luca de Meo: How the Auto Industry Is Changing

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Does the entry of new players like Tesla, Google and Apple into the auto industry pose a competitive threat? SEAT Chairman Luca de Meo sees such moves as a positive provocation for the industry to reinvent itself. After 25 years in the business, de Meo says the next decade may be the most disruptive as well as the most exciting of his career.
Bibliographic citation: IESE; IESE Insight, "Luca de Meo: How the Auto Industry Is Changing"
Date: 14/03/2017
Document type: Interview
Interviewee(s): De Meo, Luca
Interviewer(s): Dávila, Antonio
Sponsor(s): IESE Insight
Languages: English