Innovation and Change
Luca de Meo: Why Create the SEAT Chair of Innovation?
Innovation is essentially about "doing surprisingly useful stuff for people," which requires breaking out of the day to day and seeing things from a fresh perspective in order to do things differently. For SEAT, this means collaborating with IESE on a new Chair of Innovation, as SEAT Chairman Luca de Meo explains to the first chair holder, Tony Dávila.
IESE Insight; IESE, "Luca de Meo: Why Create the SEAT Chair of Innovation?"
Interviewee(s): De Meo, Luca
Interviewer(s): Dávila, Antonio
Sponsor(s): IESE Insight