How We Mispredict Preferences

Print Share

You know you love action films and romcoms. But would you expect someone else to? Studies show that people mistakenly expect others to dislike dissimilar things -- which means missing out on the chance to offer customers a greater variety of choices. In this podcast, professor Kate Barasz describes her research on (mis)predicting others' preferences.
Bibliographic citation: IESE Insight; Barasz, Kate, "How We Mispredict Preferences"
Date: 31/01/2017
Document type: Interview
Languages: English